who am i?

FOUNDER, ONE WILD GOOSE

Created a strategy-driven agency designed to deliver world-class creative at efficient prices.
Managed a team of five contractors to deliver brand, social, SEO, and strategy work for real estate, hospitality, beverage, petcare, and SaaS clients.
Clients included: Native Pet, Pure Protein, Serena Williams, Sam Yagan, Pond, Chariot, and many entrepreneurs.

CREATIVE SPECIALIST, CONSTELLATION BRANDS

Created first engagement-driven social media plan for Kim Crawford, resulting in 2-3% higher engagements in just two months

SR.BRAND MANAGER, PEPSI™

Sharpened content strategy approach, leading to increased social engagement rates YOY (2-4%) and earned pickup (e.g. Pepsi Rose, Crystal Pepsi Ring, One World: Together at Home, Notorious B.I.G, Pepsi Apple Pie)
Oversaw experiential and paid media strategy for Pepsi during Super Bowl LIV, resulting in record-breaking Share of Voice results on Twitter during Super Bowl weekend (40% SOV)

BRAND MANAGER, LIFEWTR

Led communications strategy for LIFEWTR across multiple content channels, including influencer, social, digital, and TV, ensuring LIFEWTR remained the #1 growth brand in premium water
Managed XF teams execute multichannel campaigns (hospitality, national retailers, local retailers), allowing LIFEWTR to remain on-track for $220 MM in sales for 2019

ASSOCIATE BRAND MANAGER, FOODSERVICE

Secured over $220 MM in contract renewals with a national restaurant customer and Achieved between 4-20% sales lift on campaigns

I am a marketing leader who has led billion dollar brands, pre-seed brands, my own advertising agency, and every kind of business in between. I am strategy-first and move easily between business and creative, ensuring that your marketing efforts resonate with real people. I hold a BA from Emory University and an MBA From the University of Michigan.