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for founders and growing companies ready to scale

CMO

THE

FRACTIONAL

Hairtie for Fractional CMO

Any of this sound familiar?

Your business is growing, but you couldn’t say exactly why. There’s no way to tie your marketing efforts to sales.

Your entire strategy is calendar-based: “It’s the 4th of July—let’s post something.”

You (or your CEO) are personally approving every Instagram post.

Your sales team is frustrated because they’re rewriting every pitch deck themselves.

You’ve cycled through three agencies and none of them “got it.”

You’ve got contractors who execute, but no one is actually leading them.

You know the next year is make-or-break, and you don’t want to miss the moment with bad marketing.

YOU MIGHT NEED A FRACTIONAL CMO.
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Brands I’ve worked with:

Clients from Fractional CMO
Clients from Fractional CMO
Clients from Fractional CMO
Clients from Fractional CMO
Clients from Fractional CMO
Clients from Fractional CMO
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You don’t need a full-time CMO to get full-scale results. At least not yet.

Companies at your stage need a marketer who can hit the ground running, bring structure to the chaos, and actually drive results—without the cost or risk of a full-time executive.

Mark for Fractional CMO

That's what I do

Why hire me?

I’ve led billion-dollar brands, early-stage startups, my own creative agency, and everything in between. I know how to lead people to create something that sticks - at scale.

Snacks from Fractional CMO
Notes from Fractional CMO
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Sonia Hildner Fractional CMO
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Here are a few wins I’ve helped make happen:
  • 40% growth in Amazon sales as Fractional CMO at Native Pet

  • Led SEO + rebrand for Serena Ventures → supported a $110M fund launch

  • Created the first engagement-driven content strategy for Kim Crawford wines and Pepsi North America

  • Built a creative agency serving SaaS, CPG, and lifestyle brands at a fraction of traditional costs

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If you're looking for someone who can speak both “founder” and “CMO,” I’m your person.

Testimonials:

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Pricing

Nine times out of ten, the scopes I make are custom.
Typically, prices start at $3500 for a minimum of 3 months.

MEET WITH ME

My Approach

Great marketing starts with clarity—and that’s exactly what I bring. I create clear lines between business goals and creative execution. My core principles include:

Strategy comes first.
I take time to understand your business before making any recommendations

Leadership without ego.
I collaborate with founders, internal teams, and contractors to create consistency and direction.

Clear, measurable outcomes.
I set shared goals from the beginning, so you always know what’s happening and why.

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I’m not just here to “help with marketing.” I’m here to lead it.

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What to Expect When You Hire Me

Fast onboarding, long-term value.

I typically onboard in 1–2 weeks and stay with companies for a minimum of three months. Here’s what the first three months often look like:

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Month 1

  • A full-stack marketing audit. I assess your messaging, strategy, channels, performance, reporting, processes, and people—then focus on what matters most.

  • I join meetings with you weekly to start getting into the rhythm of your company.

  • I share my work plan for the next couple of months based on my audit.

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Month 2&3

  • I will oversee all content ideation, briefing, strategy, and execution

  • I’ll help plan your campaigns and channels according to our established goals

  • I’ll hold 1-2 meetings with you and your team a week

  • Available on Slack for 1-off questions

  • What does a Fractional CMO do?
    A Fractional CMO brings executive-level marketing leadership to your business without the cost or commitment of a full-time hire.
  • How is a Fractional CMO different from a marketing consultant?
    A consultant gives advice. A Fractional CMO leads—managing contractors, making decisions, and owning outcomes.
  • What types of companies do you work with?
    I’ve worked with everyone from pre-seed startups to Fortune 50 brands. I tailor my approach to your size, goals, and internal structure.
  • Do you offer project-based work?
    Yes. I work on retainer and offer project-based engagements depending on scope and need.
  • Can you work with my existing team or contractors?
    Absolutely. I can lead existing teams, fill in leadership gaps, or help you build from scratch.
  • How much can you help with execution?
    I can execute, but this is often not the best use of your money with me. If you don’t have executors in place, I will help you find some, or work out an arrangement with my company, One Wild Goose, to find the expertise you need.

Let’s Build Your Marketing Momentum

You don’t need to over-hire. You just need the right partner.
Let’s talk about what’s next—for your brand, your team, and your growth.

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